Identity creation for the senior design show at the University of Washington.
Earlier explorations on the theme–also created using Cinema4D.
Photo by Nadia Ahmed
BRIEF: Create a main poster design, along with postcards and various other social media implementations.
Working with Peter Dolezilek and Katy Lee on this project, we took the general theme of "unveil" and chose to create a sheet-like poster, utilizing Cinema 4D to generate the motion-based design. For the large background typography, we decided to use clear holographic foil so a different color composition is revealed from all angles. The final piece blends and simultaneously stands out from its predecessors, as it uses the restraint typically shown in UW Design Show identities, but has dimensionality that makes you stop and stare.