A pop-up greenspace intervention in the Ballard neighborhood of Seattle.
BRIEF: Create an exhibition that highlights an invisible part of the city.
Honoring the work of Cass Turnbull, founder of the Seattle Green Spaces Coalition and passionate tree activist, we created an exhibition that would highlight a myriad of abandoned former sub-station lots owned by Seattle City Light. Using all the resources we had at hand, we created a vibrant, eye-catching identity system focused on four promising sites in the Ballard neighborhood. Wooden-staked letters, takeaway pamphlets with perforated postcards, screen-printed neon posters, and door-to-door seed bomb packets all serve to pull people into these sites, envision their potential, and take action on their future. Our work has been recognized and admired by the members of the Seattle Green Spaces Coalition, so much so that we co-organized an event on June 30th at one of the sites for members of the community and neighborhood to come and learn about the project firsthand!
©arly Lynch, 2017